How to Win in the World of Tomorrow
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Anton Howes, Age of Invention, by Anton Howes
Twitter 2.0, Final Part: Ads and User AcquisitionTwitter 2.0, Final Part: Advertising and User Acquisition In social media networks like Twitter, you have three tasks: User Acquisition: Get new users. Retention: Keep these new users coming back to the site. Monetization: Make money out of their time on the site.