Uncharted Territories

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A Roadmap for Twitter, Part 2: Subscriptions
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A Roadmap for Twitter, Part 2: Subscriptions

Tomas Pueyo's avatar
Tomas Pueyo
Nov 24, 2022
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Uncharted Territories
Uncharted Territories
A Roadmap for Twitter, Part 2: Subscriptions
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In social media networks like Twitter, you have three tasks:

  1. User Acquisition: Get new users.

  2. Retention: Keep these new users coming back to the site.

  3. Monetization: Make money out of their time on the site.

In Part 1 of this series, we focused on the most impactful piece, retention. This article is Part 2, about monetization via subscriptions. Part 3 will b…

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