A Roadmap for Twitter, Part 2: Subscriptions

In social media networks like Twitter, you have three tasks:

1. User Acquisition: Get new users.

2. Retention: Keep these new users coming back to the site.

3. Monetization: Make money out of their time on the site.

In Part 1 of this series, we focused on the most impactful piece, retention. This article is Part 2, about monetization via subscriptions. Part 3 will b…