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Julian Castelli's avatar

Excellent article Tomas - your concept of Embedded is a great one. I have called this becoming part of workflow, and it is such a critical value driver for winning SaaS tools. SFDC as the great leading example.

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Peter Heijnen's avatar

Great article indeed, but it feels too one-sided. If it was that easy to start a network effect company, everyone would do (a lot try!). You need to be the first, fastest, offer more than others do, and continuously improving. We have seen many Facebook predecessors disappear in a matter of months/years. Will FB still exist in 10 years, or will it be replaced by Instagram or TikTok? Since you are very good at researching and analyzing, perhaps do some analysis on high potential network effect companies that "no longer exist" and why they have disappeared. Yahoo, NEtscape, Internet Explorer, MySpace, Skype, MSN messenger are just a few examples. It feels like there is a tipping point... Keep up the good work! 😊

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